Every year, industry experts churn out predictions about where logistics and supply chains are headed. In 2025, AI will revolutionize the industry! The trucking market will stabilize! More visibility and transparency! Collaboration! Resilient supply chains!

Sound familiar? That’s because these so-called trends are often just recycled buzzwords—opinions dressed up as insights. Just like in fashion, trends come and go. Instead of chasing every flashy new idea, why not stick to classic, proven strategies while selectively investing in trends that show real staying power?

Delegation. It practically feels like it’s illegal in the world of logistics. The “cradle-to-grave” mentality—where one person handles every single aspect of a shipment from start to finish—is deeply ingrained in our industry’s culture. People who are not available 24/7/365 are made to feel like absolute pariahs. And while there’s something to be said for owning your work, let’s be real: trying to do it all, all the time, is a one-way ticket to burnout and a lonely life.

“It is what it is.” That was the response from a large retailer when I pointed out their distribution center’s terrible reputation for driver wait-times. And it wasn’t just hearsay—clear data showed they averaged 7–9 hours for unloading, with some wait-times stretching over 12 hours. The person even admitted, “We have so much freight that carriers and drivers have to work with us, so fixing our wait-time issue isn’t really a priority.” On top of that, their procedure for paying detention fees was so riddled with bureaucracy, I wouldn’t have been surprised if they’d asked for a DNA sample from the driver.

Reputation in this industry is critical. Shippers with this “not-my-problem” attitude risk alienating reliable carriers and drivers, leaving themselves stuck with subpar options.