When it comes to wellness in trucking, let’s be real: the bar is low. A free app no one uses, a one-off webinar, maybe a dusty gym membership no one knows they have, that’s what passes for “driver wellness.” Meanwhile, in maritime, the conversation is miles ahead. Seafarers face many of the same challenges as truck drivers, long stretches away from home, irregular sleep, isolation, and stressful daily work, but the way shipping companies approach health and wellness puts most trucking outfits to shame.

I sat down with Claudia Paschkewitz, Columbia Group’s director of sustainability, diversity, and inclusion, one of the world’s largest ship management companies, responsible for the welfare of over 16,000 seafarers. Columbia has built structured wellness programs that blend physical health, mental health, nutrition, and connection. Trucking could learn a lot from how maritime has tackled these same problems.

But social feeds and headlines condition us to believe if you’re not growing at warp speed, you’re failing. Cue the 10X bros telling you to grind harder, sell more, never stop scaling. But that’s not a business strategy. That’s just bullshit.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Tayler Dillin

We act like growth is the only proof a business is doing well. But ask anyone who’s lived through a hypergrowth phase, it can be chaotic, messy, and even destructive.

And the media? They’re guilty too, plastering revenue numbers across headlines like it’s the only thing that matters. Spoiler: revenue is 100% a vanity metric. It doesn’t tell you how healthy, stable, or scalable a company really is. You can have skyrocketing revenue and still be bleeding cash, drowning in churn, or running your people into the ground.

But social feeds and headlines condition us to believe if you’re not growing at warp speed, you’re failing. Cue the 10X bros telling you to grind harder, sell more, never stop scaling. But that’s not a business strategy. That’s just bullshit.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Natalia Giraldo

In a perfect world, marketing and logistics work hand-in-hand. The hype machine drums up interest, and the supply chain quietly delivers the goods, literally.
In reality? Companies often operate in silos, and marketing regularly make moves that can take the logistics team completely by surprise. Sometimes that surprise is a PR disaster. Other times it’s a tidal wave of demand. Either way, if your operations are not informed, they won’t be ready, and then you’re in trouble.

Let’s look at two beauty industry examples: one where marketing is likely to hurt demand and one where it blew it through the roof.

In supply chain, just like in day to day life, tech is supposed to make life easier. Instead, a lot of companies are slowly drowning in all the “solutions” they have been sold.

Every year, a shiny new platform promises to revolutionize your operations or optimize scalability or maximize profits. A dashboard here, a tracking widget there, maybe a warehouse robot that looks like it rolled straight out of a sci-fi movie. And before you know it, your team has six logins, a 40-step procedure for booking a truck, and no one can agree which report has the “real” numbers.

If that sounds familiar then your tech stack isn’t helping you. It’s got you working for it.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Jessica Vickers

There’s been an explosion of content in the logistics and supply chain world. LinkedIn is full of polished videos, witty hot takes, and carefully curated brand stories. People, and companies, are learning that building a voice, sharing values, and connecting through storytelling can drive engagement, loyalty, and even sales.

That’s a good thing. But let’s not get carried away.

Because in logistics, your story is only as strong as your execution and service. It doesn’t matter how clever your content is if the trucks don’t show up, the freight goes missing, or no one answers the phone or emails.

Sales used to be about being the loudest voice in the room. Now? It’s about being the most useful.

But here’s the problem, there is a lot of sales advice floating around, especially in logistics, that is completely outdated. To be honest, some of it never even worked to begin with. And worse, it’s still being taught like gospel.

If you’ve ever been told to "always be closing" or "don’t take no for an answer,” this one’s for you. Here are six sales tactics that need to die already, and what to do instead if you actually want to build trust, book meetings, and close deals (without being annoying as hell).

Let’s be real: most drivers aren’t going to walk into your shipping office and tell you what’s wrong with your operation. They’ve got places to be, a clock that never stops ticking, and, frankly, they’re tired of being ignored.

But that doesn’t mean they don’t have thoughts. And if you’re a shipper who wants freight moved on time, with fewer headaches and a solid reputation in the carrier world, you should want to hear them.

So, on their behalf, we’re saying the quiet parts out loud. Here are six things drivers wish you knew:

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Jessie Merritt

Everyone loves to talk ship about bad brokers. The ghosters. The lowballers. The margin-chasers who disappear the second things go sideways.

But what about the ones who are trying, and still missing the mark?

Let’s be honest: a lot of people come into this industry and get handed a phone, a list of leads, and not much else. If they’re lucky, they get an afternoon shadowing Chad, who might be a top earner, but also happens to have a mountain of bad habits (and possibly a superiority complex).

Transportation fraud isn’t just a nuisance, it’s a growing, multi-million-dollar problem in North American logistics. From double brokering to stolen loads and hijacked payments, fraudsters are getting bolder and smarter.

And no one is immune.

Whether you’re a shipper, broker, carrier, or driver, the only way to stay ahead is to stay informed, and be proactive. Below, we break down exactly what each party can do to reduce risk and keep freight flowing safely.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Sidney Trychel

The cradle-to-grave model has been a staple business model in logistics brokerage for years. And with the rise of the agent model across North America, it’s seeing a bit of a glow-up.

Everywhere you turn, there’s another post selling the dream: Be your own boss. Work from anywhere. Build your own book. Keep more of your commission.

Sounds great, right? And to be fair, it can be, it’s how I started my entrepreneur journey. Cradle-to-grave can offer freedom, autonomy, and a chance to build something of your own. But let’s not romanticize it. Because when you’re the one selling the freight, booking the truck, tracking the shipment, handling the fallout, chasing paperwork, and invoicing the customer… that’s not freedom. That’s a one-person logistics department. And it burns people out.

The freight’s delivered, the truck’s empty, and the driver’s already asking about their next load.

You’re done, right?
Not even close.

This is where a lot of dispatchers coast, but this stage can make or break your margin, customer relationships, and ability to get paid. It’s not glamorous, but post-delivery is where the smart teams pull ahead. Tie off the loose ends now, or deal with the fallout later (usually in the form of disputes, denied accessorials, or annoyed billing staff).

Here’s your checklist for after delivery.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Victoria Jones

Let’s be honest: following up can feel awkward. You don’t want to be a pest, but you also don’t want to let that lead, quote, or opportunity quietly fade into the void.

Whether you’re in sales, customer service, or running your own small business, the follow-up dance is one you have to learn. The trick? Doing it with confidence, and not avoiding being a stage 5 clinger.

Here’s how to follow up like a pro, without feeling like icky about it.

You’ve made it past the pickup, congrats. But now the load’s rolling, and the clock is ticking. This is the part where a lot of dispatchers mentally check out.

Don’t.

Because in-transit is when things can start to fall apart quietly, and if you’re not watching closely, you’ll only hear about it when it becomes a problem at delivery. Or worse, in a claim. Here’s what you need to be checking while the load is moving and before that trailer door gets cracked open on the other end.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Abby Hamm