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A CEO’s Personal Brand Is Not The Company Brand
Every time I turn on industry news, scroll through LinkedIn, or attend a conference, it’s the same faces (typically white males ones). The same CEOs running from appearance to appearance spouting the same talking points, occasionally calling each other out.
Look, I get it. You’re the face of the company. But if you’re the only face, that’s a problem, not just for you, but for your business and the entire industry.